Independent · not a lead vendor
Know what a lead costs before you buy one.
37 vendors. What they charge, what they actually sell you, and the fine print on returns and exclusivity. Nobody paid to be listed and nobody can pay to rank higher.
37
vendors verified against public sources
5
of them publish a price at all. The rest quote by rep.
$1.50–$35
reported range, per lead
Start with the kind of lead you sell
All lead types →Table I
Lowest published prices in the directory
Cheapest is almost never best. Run the price against your real contact and close rates before you commit to a volume order.
| Vendor | From | Lead types | Best for |
|---|---|---|---|
| Aged Lead Store | $1.50 | 5 lines | Dialer-equipped agents who want maximum contacts per dollar and accept low intent. |
| ALB Insurance Marketing | $27 | 3 lines | Agents who want a published price and the option to buy mail leads outright. |
| Retirement Prospects (formerly SeniorLeads) | $32 | 2 lines | Life and annuity advisors working an affluent 50+ market in a defined ZIP territory. |
| Parasol Leads | $35 | 4 lines | Agents who want published pricing and written return terms and can justify a premium per-lead cost. |
| CABoom Leads (formerly Secure Agent Leads) | $35 | 6 lines | Agents who want exclusive, phone-verified social leads and can front a few hundred dollars per order. |
Two vendors, side by side
All comparisons →Read these before you spend anything
How Much Do Life Insurance Leads Cost in 2026?
Real 2026 price ranges for life insurance leads by type and format, plus the cost-per-sale math most agents skip.
Exclusive vs Shared Life Insurance Leads
Exclusive leads cost more and convert better. Here is the math on when shared leads actually win, and how to tell what you are buying.
Aged Life Insurance Leads: Do They Work?
How aged life insurance leads work, what contact and close rates to expect, and which agents actually profit from them.
Live Transfer Life Insurance Leads
What live transfer life insurance leads cost, how screening quality varies, and the buffer rules that keep you from paying for junk.
Direct Mail Final Expense Leads
Cost per thousand, response rates, and the real lead-cost math on direct mail final expense leads, plus timing that matters.
Facebook Lead Form Leads for Life Insurance
Why Facebook lead form leads for life insurance are so cheap, why they do not answer, and how to work them without wasting the budget.